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From Our Founder and CEO: Dear College Students

I founded Every Two Minutes because I am tired.  

I am tired of parents sending their daughters off to college with a hug & kiss goodbye and stern “Remember to always cover your drink” and “Don’t walk alone” warnings, yet don’t utter a peep about consent to their college-bound sons (if you still believe these warnings actually reduce violence against women, I have some sobering news for you. Here’s a step by step guide on how to talk to your daughters the right way). Even more upsetting are research-based academic institutions continuing to spew this advice when they know better.

I am tired of schools refusing to make accommodations for students after their assaults. From what I’ve seen, read, and heard directly from students, schools care more about compliance and money than about the wellbeing of their students, faculty, and staff. Students, especially those who are marginalized, are being left behind by their schools despite billion-dollar endowments and the promise of a brighter, better future. 

I am tired of seeing students resorting to creating Twitter accounts to anonymously out predators attending their school as a last resort because their university is doing nothing. 

I’m tired of the former Secretary of Education’s primary agenda to make colleges into safe havens for predators and rapists and refuse to protect students simply because of who they are.

I am tired of women mentally bracing themselves for the harassment they will endure just to go outside and get some exercise and fresh air. I am tired of car keys doubling as weapons every time women walk out the door and into the world. I am tired of “victim responsible & blaming” gadgets and tech popping up as band-aids, instead of tackling the core systemic issues that perpetuate sexual violence. 

I am tired of men being silenced and told that they cannot be raped, that they wanted it, or because they are gay or must be gay. I am tired of alcohol––instead of rapists––being blamed for an assault.

I am tired that I have to tell you that by the time you are done reading this sentence, one person has experienced sexual violence.* Just imagine if that is someone you know and love. It easily could be. 

I also founded Every Two Minutes because I know that we can leverage next-generation technology to tackle gender-based violence. This is a public health epidemic and it has been for decades. It boggles my mind that archaic technology and analog methodology continues to be utilized to address a problem facing Gen Z, digital-native college students. Let’s all be real, those analog methodologies weren’t really working in the first place, yet people are still churning out the same “education,” expecting different results.  That’s the definition of insanity, y’all. 

My passion for combating violence runs in the family. My father has a black belt in jiu-jitsu and created a self-defense program for women in the early-80s. His VHS tape was nationally distributed and thousands of women attended his seminars. I grew up acutely aware that the overwhelming responsibility to stay safe fell upon the shoulders of potential victims. No one at that time was tackling cultural change or getting to the real root of this problem.  

Self-defense is not the way to stop gender-based violence in its tracks. Those were the analog days. We had limited resources and research at our disposal. It was before the Violence Against Women Act.  It was before Tarana Burke said #Metoo in 2006. It was before Chanel Miller was even born. Spousal rape wasn’t even a crime in the majority of states in the U.S.

I’m stepping up in the modern age. I’m leading the fight for a better culture by harnessing the power of digital technology. We need to change our culture. We practice conscientious data collection because it matters. I believe in a world where women and marginalized communities can be safe online and IRL. Most importantly, I believe that college students should be chasing their dreams, not running from sexual predators. 

If you are a college or high school student reading this, you are part of the Generation of Disruptors.  I made MySideKick to accelerate the work that I already see happening on campuses and online from college students and young people. We’re democratizing access to information and giving students (yes, you) the opportunity to scale a cultural movement. 

Every Two Minutes respects student voices. We practice conscientious data collection to ensure students’ autonomy and privacy.  We are transferring the power from paper-pushers to change-makers –– to the new decision-makers.  Every Two Minutes and MySideKick literally put the power in your hands. 

So go out and spread the word.  You’ve got a system to dismantle.

Erin Rose

Founder & CEO

Follow @Every2Min

College Students

1 in 5 women and 1 in 16 men are sexually assaulted while attending college in the United States. LGBTQ, GNC, and students of color are twice as likely to experience sexual violence as their classmates. Sexual violence is one of the leading reasons college students drop out.

We believe it is your right to receive your education in a safe environment and walk across the stage at the end of four years and receive your diploma.

We have created a comprehensive mobile solution called MySideKick to make attending college safer for you and your friends.

Program Benefits

  • Never lose track of your friends or have your friends lose track of you again! Create and save private friend groups, visually locating everyone on a map.
  • Find your friends in a crowded space like a tailgate or music festival by turning your phone to the side and let the Augmented Reality (AR) find your friends for you
  • When you and your friends decide to call it a night, automatically receive notifications when you and your friends arrive to their destinations (no manual checking in required)
  • Anonymously report and receive alerts on a map in real-time of problematic incidents happening in and around campus
  • Peer to peer sexual assault prevention education created by students for students 
  • Trauma-Informed crisis information that is easy to navigate when you need help quickly
  • Confidential resources for survivor anonymity
  • Specialized emergency services for when you are studying abroad
*Requires no hardware, customization, or maintenance, while taking up very little space on a user’s mobile device. *Requires no classrooms and information can be accessed on demand, opposed to being left behind as soon as a class ends. *Easy to access and read cloud based usage reports, program results, and heat maps

Sororities

1 in 5 women and 1 in 16 men are sexually assaulted while attending college in the United States. LGBTQ, GNC, and students of color are twice as likely to experience sexual violence as their classmates. Sexual violence is one of the leading reasons college students drop out.

We believe it is your right to receive your education in a safe environment and walk across the stage at the end of four years and receive your diploma.

We have created a comprehensive mobile solution called MySideKick to make attending college safer for you and your friends.

Fraternities

Social activities and parties are an important part of being in a fraternity and greek life. Nobody wants to be the house that hosts parties that make women feel unsafe, to have their houses’ social activities revoked, or to be kicked off campus entirely (or you out of school).

We created a comprehensive web based program, with a mobile infrastruce
for convenience and ease of use, that will increase the quality of your greek experience and protect you, your guests, and your chapter’s longevity on campus.

Program Benefits

  • No more handwritten attendance lists! Streamline your event creation and guest lists. Let the app automatically check-in guests for you using geo-location services for fraternity parties, socials, and house meetings. Pre-populated Risk Manager forms and RSVP list for National Chapter/Panhellenic/IFC submission
  • Visually identify who the party monitors are prior to and while attending Greek activities. Communicate with party monitors privately through our chat feature when problems or dangerous situations arise. Use augmented reality to locate these monitors in a crowd
  • Bystander Intervention Training for Greek life party monitors
  • Never lose track of your friends or have your friends lose track of you again! Create and save private friend groups, visually locating everyone on a map, no matter if you use an Apple or Android phone
  • Find your friends in a crowded space like a tailgate or music festival by turning your phone to the side and let the Augmented Reality (AR) find your friends for you
  • When you and your friends decide to call it a night, automatically receive notifications when you and your friends arrive to their destinations (no manual checking in required)
  • Be alerted to hazardous situations while out and anonymously warn others by pinning incidents on a map. Option to report anonymously to campus safety
  • Peer to peer sexual assault prevention education created by students for students in Duke University Greek Life
  • Trauma-Informed Crisis Information that is easy to navigate when you need help quickly
  • Confidential resources for survivor anonymity
  • Specialized emergency services for when you are studying abroad
*Requires no hardware, customization, or maintenance, while taking up very little space on a user’s mobile device. *Requires no classrooms and information can be accessed on demand, opposed to being left behind as soon as a class ends. *Easy to access and read cloud based usage reports, program results, and heat maps.

Parents

If you are the parent of a daughter attending college, she has a 1 in 5 chance of being sexually assaulted while in school. If you are the parent of a son, he has a 1 in 16 chance of being sexually assaulted while attending college. Even worse, if your daughter joins a sorority, she is 2x’s more like to be sexually assaulted than her non-greek peers and if your son joins a fraternity, he is 3X’s more likely to get in trouble for sexual violence than his non-greek peers.

Every parent’s wish is for their child to receive their education in a safe environment and walk across the stage at the end of four years and receive their diploma. Every parent’s nightmare is for their child to drop out or be kicked out because of violence.

We created a comprehensive web based program, with a interface for convenience and ease of use, that makes attending college safer for your child and their friends.

*Requires no hardware, customization, or maintenance, while taking up very little space on a user’s mobile device. *Requires no classrooms and information can be accessed on demand, opposed to being left behind as soon as a class ends. *Easy to access and read cloud based usage reports, program results, and heat maps.

Program Benefits

  • Your child will never lose track of their friends and their friends will never lose track of them, again! We created a more robust version of Apple’s Find My Friends that incorporates the power of of Augmented Reality (AR)
  • When your child and their friends decide to call it a night, they automatically receive notifications when your child and their friends arrive to their destinations (no manual checking in required)
  • Peer to peer sexual assault prevention education created by students for students
  • Bystander intervention training for Greek life party monitors
  • Trauma-Informed crisis information that is easy to navigate when your child needs help quickly
  • Confidential resources for survivor anonymity
  • Specialized emergency services for students studying abroad, including dedicated language translators
  • On-Demand resource for when your child or their friends have had too much to drink or their beverage has been spiked with drugs. We provide a visual resource to educate the responder and what to do during this type of emergency. Many college students don’t get the proper medical attention in a timely manner because they are fearful of getting in trouble with law enforcement and the university. In states with medical amnesty laws, we also provide the law in layman’s terms and why it is important to get help quickly and to stay with the person having a medical emergency

Roll Call

  • Never Lose Track Of Your Friends Or Have Your Friends Lose Track Of You Again!
  • Create And Save Private Friend Groups, Visually Locating Everyone On A Map, No Matter If You Use An Apple Or Android Phone
  • Find Your Friends In A Crowded Space Like A Tailgate Or Music Festival By Turning Your Phone To The Side And Let The Augmented Reality (AR) Find Your Friends For You
  • At The End Of The Night, Automatically Receive Notifications When You And Your Friends Arrive To Your Destinations (No Manual Checking In Required)

Party Guard

  • Make Greek Activities Safer
  • Bystander Intervention Training For Party Monitors
  • Visually Identify Who The Party Monitors Are Prior To And While Attending Greek Activities
  • Communicate With Party Monitors Privately Through Our Chat Feature When Problems Or Dangerous Situations Arise
  • Use Augmented Reality (AR) To Locate These Monitors In A Crowd
  • No More Handwritten Attendance Lists! Streamline Your Event Creation And Guest Lists
  • Automatically Check-In For Guests Using Geo-Location Services For Fraternity Parties, Socials, And House Meetings
  • Pre-populated Risk Manager Forms And RSVP List For National Chapter/Panhellenic/IFC Submission

Confidential Support

  • On-Demand Trauma-Informed Crisis Information When You Need Help Quickly
  • Immediate Communication With University And National Confidential Sexual Violence Advocates. Choice Of Text, Call, Or Anonymous Chat
  • Specialized Sexual Violence Advocacy Services For When You Are Traveling Abroad (Including Dedicated Language Translators)

Spiked

  • On-Demand Visual Emergency Guide That Can Save Someone’s Life
  • Quick information When Someone Has Consumed Too Much Alcohol Or Their Beverage Has Been Spiked With Drugs
  • Gives The Responder And Idea Based On Observed Symptoms
  • In States With Medical Amnesty Laws, Easy To Understand Explanation Of That State’s Amnesty Policy And Why It Is Important To Get Help Quickly/Stay With The Person Having A Medical Emergency

Crisis Information

  • On – Demand Trauma-Informed Crisis Information That Is Easy To Navigate When You, Your Friend, Or Loved One Needs Help Quickly
  • Know Exactly What To Do When A Sexual Assault Occurs With Instant Connection To An Advocate
  • Access To All University Policies, Procedures, And Crisis/Post-Trauma Information With The Touch Of A Button
  • National And University Confidential Support And Reporting Options; Including Resources For LGBTQ, International Students, And Men
  • Specialized Services For Students Studying Abroad Through Our Partnership With Pathways

Peer Education

  • Inclusive Peer To Peer Sexual Assault Prevention Education And Facilitators Guide Created By Students In Greek Life At Duke University
  • Bystander Intervention Education For Greek Life Party Monitors
  • Push Notification Education During Times When Incident Rates Of Sexual Violence Spike On Campus
  • On-Going Education Throughout A Student’s Academic Career

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MySideKick® is a registered trademark of Every Two Minute, Inc. and is registered with the U.S. Patent and Trademark Office. Patent Pending.